Digital Media & Marketing, Bachelor of Science*

We create the media management, marketing and communication of the future

* Accreditation in preparation, due to renaming of the study programme.

From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends.
To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors.

By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication and management competence.

  • Practice-oriented work with media tools developed from the first semester
  • Individual support in small groups and in a family atmosphere
  • Optimal career prospects through freely selectable in-depth modules
  • Exclusive practical projects with partners from media management, business (from medium-sized companies to international corporations) non-profit organisations, agencies
  • Excursions
  • Semester abroad to deepen international competences
  • Renowned lecturers from science and practice
  • Research options through current tasks of the lecturers and the cooperation partners from practice (e.g. bachelor thesis projects)
  • High and diversified employability due to a visionary and differentiated curriculum concept

All locations have modern technology in the form of TV and radio studios as well as TV cameras and electronic reporting equipment.

Our study programmes at UE are NC-free (numerus clausus). We believe that a one-off, subjective grading should not influence your entire life planning. What counts for us, is a passion for your future profession, motivation and enthusiasm. That's why we select our applicants for the Digital Media & Marketing degree programme on the basis of the results of an entrance test, regardless of their previous school gradings. Our low dropout rate, which is far below the national average, shows that this concept has proven its worth. As a state-accredited university, our students are entitled to BAföG (governmental study funding) both in the Bachelor and Master programmes.