What makes it outstanding to study at the University of Europe for Applied Sciences (UE)

The University of Europe for Applied Sciences (UE) is a state-accredited, has received multiple awards and is a worldwide leader among universities with an international approach.

Here you will study in small groups. This guarantees you individual support and personal contact with the professors, who are experts in their industries.

You will notice our practical approach from the first semester. The variety in our courses allows you to determine the content of your studies yourself. The university offers modern equipment like Smart Boards, Mac pools and more.

Studying at the UE in Germany

We put emphasis on internationality. That's why we were ranked as "one of the best 25 international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognised) German degree that is entirely taught in English. We are also ranked as one of the top ten performers in the Business Studies category in universities in Germany in 2018 (U-Multirank 2018).

Germany, known as the country of innovators, the largest economic power and the centre of high tech and automotive technologies in Europe, the perfect place to get your degree. Additionally, Germany is a particularly safe and liveable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's start-up capital, a magnet for creatives, and "the place to be" for young people and entrepreneurs.

That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.

The programme - courses, internships, semester abroad

Marketing and media managers must cover a wide range of skills in their future profession. Therefore, in addition to the core disciplines of internal and external communication and marketing, the Bachelor's programme teaches a broad spectrum of economic knowledge from the fields of business administration and media economics, micro and macroeconomics, accounting, the basics of statistics and business law. Students also learn methods of market research, writing press releases and creating media-usable content - from video and photos to text and audio - as well as the corresponding handling of content management systems.

In addition, students prepare themselves for a managerial position - this includes lectures in the fields of corporate management, strategic planning, project management and crisis communication, but also mediation techniques. In addition, students are trained in how they can accompany the digital transformation.

As virtual concepts are becoming more important in many industries, the latest virtual possibilities in the Virtual Reality study course enable students to design and realise projects for media and marketing-related content.

Semester abroad

A semester overseas is an integral part of the fourth semester of studies. Thanks to our wide-ranging university network with currently more than 40 partner universities, we offer students on all five continents the opportunity to spend a semester abroad. Within Europe, it is possible to participate in Erasmus+, with which students can secure a monthly grant during their studies abroad.

Specialisation & Degree

In the in-depth studies (the last two semesters), students independently choose specialisations which they tackle until graduation. These modules range from courses in Entrepreneurship (founding start-ups) to Customer Relationship Management (CRM) and Moderation in Radio & TV.

In accordance with the comprehensive course contents, graduates are offered a wide range of career opportunities when they start their careers. Our courses of study are FIBAA accredited and thus state-recognised - graduates receive a Bachelor of Science (B.Sc.) after completing their studies.

Excursions and practical projects

In contrast to public universities, we place particular emphasis on teaching all our courses with a practical orientation. That is why both parts of the Communications Management course and the Media Management course include several practical projects. All our locations are equipped with the latest technology and offer students free access to the campus' own Virtual Reality Lab, radio & TV studio and Social Media War Room during their studies.

A variety of excursions, from visits to local companies, editorial offices, TV stations and news agencies to joint trips to destinations abroad, are also part of the study programme.

Last but not least, in addition to regular interdisciplinary workshops for students, our locations offer many different events, from readings to information events, exhibitions and vernissages.

Study Digital Media & Marketing and make a career

After graduation, the programme qualifies participants for a range of professional activities in the business, media and marketing sector, in corporate communications and public relations as well as in publishing and non-profit organisations (NGOs).

Equally suitable professional fields are market research, film production and public affairs. Your knowledge of business management also qualifies you above average for management positions.

Graduates can enter the following professional fields:

• Brand manager
• Content manager
• Content producer
• Community manager
• Crossmedia manager
• Lobbyist
• Head of internal communication
• Head of marketing & communication
• Innovation manager
• International communication manager
• Communication consultant
• Head of corporate communication
• Marketing manager
• Media planner
• Media manager
• Online marketing manager
• PR manager
• Press spokesman
• Production manager - text, audio, motion picture
• Project manager influencer marketing
• Project manager multimedia & social media
• Social media manager
• Start-up entrepreneur or agency founder
• Publishing manager

Why study Digital Media & Marketing?

After years of many people's study and career decisions being based on the principle: "The main thing is to study something with media", the media landscape in Germany is now incredibly diverse and innovative - but unfortunately not always economically viable. In the past, corresponding degree programmes usually focused exclusively on the creative part of media production and sometimes completely neglected the business aspect. In the meantime, however, it has become apparent that many creative professionals are denied leading positions in the economy due to a lack of economic insight and commercial experience.

The Digital Media & Marketing degree programme trains students with the aim of combining the creative potential of typical media professions with knowledge of economic conditions and processes, planning ability and business management. Thus, after completing their Bachelor's degree, they become all-rounders in their field and are able to adapt flexibly to various positions as well as take on a leadership role. After all, anyone who wants to successfully enter the media industry must by now not only study communication or media science but become a manager instead of only mastering partial aspects and understanding each medium in its entirety. The range of tasks extends from competence in communication (which also includes knowledge of communication design, media design and media technology) to business studies and digital business, as well as aspects of journalism and public relations.

Students talk about their studies in the #uestories

"The particularly pronounced international orientation and the teaching in English and German make the UE what it is".

Dominika chose the University of Europe for Applied Sciences because of the many opportunities it offers. And: during her studies she got to know herself anew. Why does she tell here.

Tuition fees and funding

As a private university, the University of Europe for Applied Sciences (UE) is funded not by the state, but by tuition fees. For this reason, studying at University of Europe for Applied Sciences (UE) costs more than at a public university. But it’s worth it:

• Our graduates meet the essential requirements of careers in business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.
• ​All tuition costs are included in the monthly tuition fee. No additional costs will be incurred, such as a matriculation fee, exam fees, a bachelor thesis fee or similar, as long as the course is completed within the standard study period.

The costs for the semester abroad are not included in these fees, as there are substantial differences depending on country and university.

We are happy to provide you with more information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information.

Application process

You can apply a year in advance for your desired starting semester.

To qualify for our Bachelor in Science programmes at University of Europe for Applied Sciences (UE), you must meet the following requirements:

• Fill in the online application form
• Certified copy of your high school diploma or equivalent occupational certificate, including an internship
• Entrance examination
• Attend the personal interview online (e.g., via Skype)
• Good English language skills