About BITS

What’s special about us

This is BiTS – Business and Media

The University of Applied Sciences Europe offers programs in four faculties:

• Business
• Art & Design
• New Media and Communication
• International Service Industries / Sport Management.

 

In this field, creativity, entrepreneurial spirit, and digital thinking at international level meet in a unique way. Here, you are able to develop interdisciplinary skills that are in high demand in the job market, thus distinguish yourself from the competition.

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BiTS was first founded in 2000 as an independent university. Today it is the School of Business & Leadership at the University of Applied Sciences Europe and a meeting place for young business talents, faculty members, entrepreneurs, and companies around the globe. Here we provide an environment in which students and professors are encouraged to develop new ideas and discover their full entrepreneurial potential.

 

Lay the foundation for an exciting career with a future-oriented, accredited Bachelor’s and Master’s degrees in Berlin, Hamburg, or Iserlohn (North Rhine-Westphalia).

Unique international network

Make the world your campus! At the University of Applied Sciences Europe you study in a global network. We encourage you to try things out during your studies, be inspired by new experiences, and broaden your personal and professional horizons. You will benefit from:

• Affiliation with the University of Europe and the largest university network worldwide - Laureate International Universities
• Integrated semester abroad at a renowned partner university
• International and successful faculty
• Global lectures and cross-border practical projects through innovative teaching methods
• Intercultural exchange – virtually and an on campus – over 90 nations represented on our campus

Individual development and interdisciplinary learning

The University of Applied Sciences offers you an academic environment in which you enjoy teaching at best international standards, without losing your individuality.

Moving into the future, challenging and targeted solutions increasingly require the incorporation of different perspectives, new technologies, creativity, and research-based methods. In order to ensure your personal development and early career orientation, you work practically and interdisciplinarily from the beginning, and are encouraged to think beyond borders with a wide choice of subjects. At BiTS you have the additional opportunity to engage in extracurricular interdisciplinary student initiatives, in order to polish up your professional profile and make yourself attractive in the job market.

Additional certificate and engagement alongside your studies

Moreover, the development of your individual character counts: Students are encouraged to realize projects on their own initiative in student initiatives and pursue extracurricular activities. You will be awarded a unique additional certificate to your degree, which lists the development of core skills. These were identified by Laureate in a commissioned study of more than 5,000 partners and more than 20,000 students, faculty members, employees, and alumni. This is a further opportunity for the students and graduates to gain an edge over other job applicants.
Furthermore you can join one of our many student resorts during your studies and develop your skills outside the curriculum. A few examples:

• CampusMagazin
• BiTS.fm
• BiTS Vision
• Rubicon

Maximum practicality

Real professional experience from the first day: At the University of Applied Sciences you have the opportunity to test what you’ve learned straight after class and gain insight into the everyday work of the sector during your studies. All programs are designed, in content and schedule, to allow you to apply theory directly into practice.

Among others, the practice-oriented programs at BiTS offer you:

• Faculty members who are distinguished professionals in their subject and are professionally active in business.
• Integrated internships, which you can, for example, complete at one of our numerous partner businesses.
• Cooperation projects with leading business giants, such as SAP.

Study with professionals in an innovative environment

Successful businesspeople are not only excellent business professionals, but also possess other leadership skills. We would like you to take that to heart during your studies and for that purpose bring you together with people who know best.

By guaranteeing small classes and seminar groups, we create a totally unique study environment where you can develop intensively and individually. In your study projects as well as special soft skills seminars, we familiarize you with fundamental abilities like team management, self-organization, and strategic planning, complete your skills profile, and nurture entrepreneurial thinking.

Become part of our team and make a difference - worldwide.

Programs at BiTS

BiTS offers different programs, such as:

• Bachelor’s degrees
• Dual Bachelor’s degrees
• Numerous Master’s degrees

 

Some of these programs are offered in English.

Choose from three locations

BiTS has three locations in the creative centers Berlin, Hamburg and Iserlohn.

Berlin - Entrepreneurial center, trendsetter, lifestyle capital, idea incubator – few cities are praised worldwide for their diversity as much as the German capital. On the BiTS Campus Berlin you study near the economic hotspot Potsdamer Platz.

Hamburg - In the media city No. 1, side by side with Spiegel, Stern, Die Zeit, Google, Twitter, Facebook, and others! BiTS Campus Hamburg is close to the alternative neighborhood scenes as well as the upscale city center.

Iserlohn - In North Rhine-Westphalia by Seilersee lies our Campus Iserlohn, rich in tradition and the third-most beautiful campus in Germany according to a poll by the magazine Unicum. The centers of industry in North Rhine-Westphalia – Dortmund and Cologne – are easily reached from there.

Modern Equipment

We offer a program where you become familiar with the equipment that you will be using later. Thus, depending on the campus, the following facilities are available:

• Animation*, Green Screen* and Photography Studios
• TV Studio
• Radio Studio
• Screen Printing Workshop
• Motion Design Lab*
• Sound Studio
• 3D Lab**
• BLiZ-Lab**
• Print/Scan Studio*
• Teleprompter and LED
• Darkroom*
• Editing Room*
• Possibility to borrow Macs and Photography Equipment
• Apple Mac pool

* only in Hamburg, ** only in Berlin

For your projects, you can borrow laptops, cameras, and other accessories at all times.

State examined and accredited

University of Applied Sciences Europe is recognized and accredited by North Rhine-Westphalia and the German Council of Science and Humanities both by the state and as an institution, and this for 10 years, as one of the few universities for the longest-possible duration in Germany. All of our programs are accredited by FIBAA, one of the most relevant European and international-oriented agencies for quality assurance and development in
academic education.

Your career after graduation

A Bachelor’s degree at the University of Applied Sciences Europe is the optimal foundation for a successful professional future - be it in business, media, sports, IT and technology, employment, as manager, or entrepreneur.

Our Master’s programs give you the additional opportunity to establish yourself professionally, build on your personal skills, and step onto the next level in your career. Our International Career Center utilizes the contacts within our company and alumni network to personally support you in planning our individual carrier path and during the application phase.

Make the University of Applied Sciences Europe the stepping stone for your career and put something big in motion!

Our guiding principles

We would like to provide our students with space to unleash their personal potential, become strong leadership personalities, and set new impetuses with what they do. Four values are the foundations of what we do:

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1) Think and act beyond boundaries

At BiTS we find that being open towards the new, having the courage to think big, and willing to leave behind your comfort zone are the best starting points for you to grow beyond your imagination. And that makes life exciting.

We invite you to go beyond boundaries and expand your horizon, by going international, though overseas and practical projects and in cooperation with like-minded professors and students from all over the world.

2) Talent in everyone

Albert Einstein once said: “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”

At BiTS we unlock your unique talents and nurture them. We help you to find your dream job, in a trusting student atmosphere with personal mentoring and services, which offers you an ideal condition to achieve your personal best performance.

3) Growing by doing and trying

Practical learning is right at the top of our agenda. It is our commitment to you that you will be able to study with a clear preparation for your future career needs. We enable you to experiment in many practical projects and program-related internships during your studies. And to accumulate successful experiences and use the opportunity to make a mistake or two. After all, only those who make mistakes can learn from them.

4) Unleash your creative potential through multicultural team spirit

A team is more than the sum of its members. When many intelligent creative minds meet together, something big and exciting happens. At BiTS, professors, partners, and students from around 50 countries meet, each with their unique talents and expertise, to exchange, to interact and grow together, and to provide impetuses with ideas that reverberate – in Germany and beyond.

For this reason we encourage and welcome your initiative and entrepreneurial spirit, be it in the context of numerous practical projects, leadership seminars, or as part of student initiatives and student resorts, in which you develop innovative solutions for your own enterprise, the university or for external companies

Innovation and team spirit guide us in our teaching too, in developing future-proofed program content and teaching formats, such as cross-border digital lectures and projects with other universities and companies all over the world, through a close cooperation with industry partners and our partner universities in the Laureate International Network.

Become part and stir up your inner entrepreneurial spirit.

Our programs

At BiTS, we offer bachelor’s and master’s degree programs, both full-time and part-time while in employment. Two guiding principles apply to all programs: practical learning and thinking along international lines.

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Practical learning

In addition to well-known scientists, many famous personalities from a variety of industries teach at BiTS. The University of Applied Sciences has close ties with business, and a lively exchange of information takes place. One priority is to incorporate as many of the requirements of the job into your studies as soon as possible. Our active exchange also gives you the opportunity to observe how successful people do business.

Thinking along international lines

The global nature of firms today is integrated into instruction at BiTS: Most programs of study include a compulsory semester or stay abroad. BiTS is a member of the largest network of private universities in the world: Laureate Universities Network. Furthermore, we have close links with other universities abroad in Europe, the USA, Asia, and Australia. These periods of study take place in collaboration with one of our many partner institutions in this network. The BiTS International Office organizes these periods of study. Other pillars of intercultural exchange are the Summer School and the national projects, as well as the multitude of international students at all BiTS campuses.

Our campuses

Berlin, Hamburg, and Iserlohn – the characters of these three cities could not be more different. You can choose a unique atmosphere in the capital, a northern German port city, or an American-style campus-based university, whichever you prefer. After all, deciding on a course and a university is also governed by place: The question “What do I want to be?” is closely linked with the question “Where do I want to be?” for many people.

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The three BiTS campuses

The three BiTS campuses cater to a wide range of wishes: For example, the campus in Berlin is situated in the heart of the city, just off Potsdamer Platz. The campus in Hamburg is located in the Altona district, right next to the port and the Elbe River. The campus in Iserlohn is surrounded by green spaces and offers lots of leisure-time activities at Seilersee.

Our aims

Our most important aim is your success. We are there to see to it that you are ideally prepared to launch your professional career and to make your own way. With this in mind, we educate our students to become young professionals with an enterprising spirit and approach. 

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How knowledge and skills are taught

Today, you need a combination of abilities to forge a successful career. Substantive knowledge and social skills, management know-how, and confidence at an international level are the basis for a managerial career in the free economy. These days, enterprising young managers with a good theoretical education and who have acquired relevant practical experience both at home and abroad during their studies are sought-after in all fields of business. We equip you to meet these requirements.

The results speak for themselves: Graduates of BiTS enter employment very quickly.

What we offer

Outside of the lecture hall, various student initiatives at BiTS give you valuable practical experience. BiTS expects and encourages you to take part in these activities. They show how highly motivated the students are, and emphasize the practical approach of the university. The initiatives are as diverse as the courses of study.

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Setting, pursuing, and achieving ambitious targets

Probably the best-known initiative is the “Campus Symposium”. Famous figures like Bill Clinton, Kofi Annan, and Gerhard Schröder have in the past accepted an invitation to speak at this internationally renowned economic conference. This event is organized exclusively by students – from hosting the guests, catering, and ticket sales to PR, sponsor and speaker liaising. Other initiatives involve, for example, advising firms on how to solve business problems, the independent production of a TV or radio show, or social projects. However you get involved at BiTS, you will gain valuable practical experience.