Learn how to build a brand and create a digital marketing strategy that engages the audiences.
In our new webinar series „Digital Pioneers at UE Innovation Hub“, we bring today’s digital pioneers together with our students & digital pioneers of the future. The webinar series combines the topics of tech, data & design as industry experts from these disciplines are invited to share their knowledge and experience with us.
Mokhtar Benbouazza, Vice President Marketing & Digital of Jack Wolfskin will join our series. He will talk about digital marketing & sales strategies at Jack Wolfskin, Germany’s leading outdoor clothing brand. Learn how to build a brand and create a digital marketing strategy that engages the audiences.
When: 30th July, 2 pm (CEST) in English
Where: Join the webinar for free through GotoWebinar
Jack Wolfskin was founded in 1981 and is now one of the biggest suppliers of outdoor products and at the same time most successful franchiser in the German specialist trade market of sports equipment. Their products include mountain and leisure clothing, footwear, backpacks, sleeping bags and tents. Up to now there are 549 Jack Wolfskin-Stores worldwide, 234 in Europe and 315 stores in Asia. Since July 2010 Jack Wolfskin has been a member of the Fair Wear Foundation, a multi-stakeholder initiative working to improve workplace conditions in the garment and textile industry.