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  • Cheat Smart Buchmüller, van Heyningen

Startup Creator: University of Applied Sciences Europe

Yesterday, the South Westphalia Marketing Club awarded the first Startup Awards #1 Award! Among the prize winners are two University of Applied Sciences Europe students—Lucas Buchmüller and Casear van Heyningen—with their startup Cheat Smart, a business that wants to make fast food healthy.

The founders from Iserlohn came up with the idea for Cheat Smart during their semester abroad in the United States, where protein-rich fast food is already hugely popular. In around two months, they made their idea a reality. The two students found their first customers in Dortmund, and the planning of their location in South Westphalia is already in the final stages.

Connecting healthy nutrition with an “on-the-go lifestyle” is an absolute must for the founders. “Powerbowls with spelt or shakes with acai berries might sound crazy, but they are healthy and protein rich and therefore absolutely on trend,” say Buchmüller and Heyningen.

Establishing themselves regionally is the first step. However, the founders have no doubt that Cheat Smart is absolutely capable of global market success.

From the beginning of their program of study, both students benefitted from the entrepreneurial spirit of the university and its international orientation. Many graduates of the private university have successfully founded companies, and several of these have remained loyal to the region, including Eiswerk founder Nina Lenninghaus.

Enno Tücking, Professor of Marketing and Startup Management at the University of Applied Sciences Europe had this to say: “It’s greatly validating for our university that we can foster entrepreneurship in the region, not only by giving our students knowledge of management, but also with outstanding international connections.

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