The basketball club ALBA BERLIN and the University of Europe for Applied Sciences (UE) have jointly developed this Europe-wide unique specialisation. Here you will find everything you need to know about the basketball business in Germany, Europe and the USA. Your teachers are experienced professionals from basketball federations and clubs.
The first two semesters are dedicated to "Basketball Sport" and "Basketball Business". In the lectures, the basics of basketball management are laid here. The 5th and 6th semesters are dedicated to "Basketball Management". What are the special features of basketball marketing? For example, how do I manage a brand like ALBA BERLIN? What role do the fans and fan culture play? How do I deal with sponsors? Our lecturers from the football business will give you answers to all these questions and many more.
In addition to the theoretical basics from the lectures, "Study Trips" and "Case Studies" are a very essential part of our specialisation. Our students should not only learn from the professionals, but also apply what they have learned directly. And this is best done directly on site in the stadiums, at the clubs and agencies.
For further information, please feel free to contact the Student Guidance team or the programme director:
Prof. Dr. Stefan Chatrath (Programme Director, Berlin & Hamburg)