What makes us different

At BiTS Berlin, innovation and practice, trust and entrepreneurship all come together at an international level. Our aim is to support you in fully developing your individual potentials and becoming a leading personality in your desired field. How? By offering you a course of studies that sets no boundaries for you either personally or geographically.

As a BiTS student, you are already gaining practical and international experience while you study; you are exposed to new stimuli and you will make valuable contacts worldwide. In addition to conveying future-oriented specialist know-how, it is also important to us that we provide continuing education in core competencies that prepare you for the demands of a globalized and digitalized professional environment.

Boundless international prospects

• Membership in the world’s largest network of universities, Laureate International
• Integrated semester abroad at one of our partner universities worldwide
• Transnational internship projects
• Intercultural exchange with students and faculty
• Dual degrees with our international partner universities
• International classes

Boundless practical orientation and entrepreneurship

• Integrated internships and traineeships
• Projects with more than 600 partners in cooperation, e.g. SAP, Grohe
• Student resorts such as e.g. Bieber Consulting e.V.
• Lectures and events led by successful personalities and partners from the real world

Boundless individual development

• Small study groups
• Individual monitoring and close collaboration with professors from the real world
• Promotion of social and interdisciplinary competencies, such as leadership
• Broad selection of specializations
• Personal career planning with our Career Center
• Individual support from the International Office for the semester abroad

Innovative thinking and progress in pedagogy

• Laureate Professional Assessment: Further development of core competencies that have been deemed relevant for the future by around 5,000 entrepreneurs worldwide presented as a supplementary certificate together with the graduation diploma
• Cooperation with our partners in (further) developing future-oriented programs (e.g. Entrepreneurial Economics, Alba Berlin College)
• Among leading group of German universities in applied research
• The faculty sharing innovative (digital) teaching formats with the international Laureate network

Careers

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.  

Course Outline

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and Weirather-Wenzel & Partner, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.

All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at BiTS without extending the study period (complementary international degree):

• MBA in Sport Management in Madrid

All details for the study schedule can be found here: Curriculum. 

Application process

You can apply a year in advance for your desired starting semester. The application deadline for the winter semester is September 25th of every year.The application deadline for the summer semester is March 20th of every year.

Students must meet the following requirements to qualify for the master’s degree program:

• Online application
• Completion of a Bachelor’s degree, a German Diplom or Magister
• Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
• Focus on business within your previous studies (alternatively, you may attend preliminary courses)
• Good English language skills (at least level B2)
• Interview in English

Find out more information about the application process.

The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.