Make a leap in your management career! How? With an accredited M.A. in International Sport & Event Management, at one of the 25 best internationally oriented universities in the world - and an optional second MBA degree at the Real Madrid Graduate School! The program is taught completely in English in the very heart of the international metropolis and center of start–ups, Berlin.
Event Management is an industry with its own rulebook: The challenges of international sporting events require a particular set of skills. The master’s degree program in International Sport & Event Management offers an interdisciplinary, international education that prepares you for managerial roles in sport, event, and marketing management. All the main branches and fields of the industry are covered. Special highlights include case studies, seminars, and projects with partners from the world of business and science.
The optional semester abroad at the Real Madrid Graduate School implements modules of the MBA Programme in Sport Management. The students will learn Managerial Skills, Marketing and Communications, Entrepreneurship and Sports for Development, Sport Facility Operation. To name just a few of other highlights, attendees will join the „Real Madrid White Week“ and obtain a complementary MBA in Sports Management as a second degree awarded by the Universidad Europea de Madrid.
At BiTS Berlin, innovation and practice, trust and entrepreneurship all come together on an international level. Our aim is to support you in fully developing your individual potentials and becoming a leading personality in your desired field. How? By offering you a course of studies that sets no boundaries for you, neither personally nor geographically.
As a BiTS student, you are already gaining practical and international experience while you study; you are exposed to new stimuli and you will make valuable contacts worldwide. In addition to conveying future-oriented specialist know-how, it is also important to us that we provide continuing education in core competencies that prepare you for the demands of a globalized and digitalized professional environment.
Boundless international prospects
Boundless practical orientation and entrepreneurship
Boundless individual development
Innovative thinking and progress in pedagogy
From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.
The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.
Real Madrid Graduate School and BiTS offer a double degree in International Sport & Events Management (MBA in Sports Management). Learning from the best professionals of Real Madrid and best academics from BiTS is key to ensure the success of this unique program. As a highlight, students have the opportunity to be part of the Real Madrid Graduate School’s Graduation ceremony alongside more than 450 students of all on-campus programs.
The Real Madrid Graduate School – Universidad Europea extends beyond the boundaries of sports by training professional leaders in all the disciplines that are associated, one way or another, with this area. The graduate programs focus on different areas and are designed for university graduates and working professionals from the different sectors linked to both professional and amateur sports.
The school was created with a strong international component, just like the two institutions that back it. On one side there is Real Madrid Football Club, which took a Spanish company and made it into a leading international force; on the other is Universidad Europea de Madrid, a member of Laureate International Universities, a world leader in advanced education.
The guiding educational principle behind each of the graduate degrees of the Real Madrid International Professional School is a professional focus. The design and implementation of these programs is carried out by professionals from both Real Madrid as well as Universidad Europea de Madrid, highly prestiged in their respective fields.
With the goal of providing a practical education, the graduate programs are taught in state-of-the-art facilities: the Real Madrid facilities at its brand new Sports City and Santiago Bernabéu Stadium, as well as Universidad Europea de Madrid’s campuses in Alcobendas (Madrid) and Villaviciosa de Odón (Madrid). In addition, most of the graduate programs include visits to companies or to events related to the curriculum, such as the All England Club where the famous Wimbledon Grand Slam takes place, in the case of the Alfredo Di Stefano MBA in Sports Management.
The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.
To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and experts from Real Madrid, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.
In order to prepare you further for the tasks of managing companies operating globally, an International Experience is integrated into your studies. To complete the International Experience sucessfully one can choose between different elements on a mudular principle, which could be in the form of a Summer / Winter School, a semester abroad, an internship or student emplyee scheme. You will find out more information during our information events.
All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at BiTS without extending the study period (complementary international degree):
All details for the study schedule can be found here: Curriculum.
As a private university, BiTS is funded not by the state, but by tuition fees. For this reason, studying at BiTS costs more than at a public university. But it’s worth it: BiTS graduates meet essential requirements of business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.
Tuition fees for applicants from the EU: 999€ / month
Tuition fees for non-EU applicants: 1.099€ / month
All costs are included in the monthly tuition fee. This also includes the costs of the Leadership Assessment Center.
No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee or similar, as long as the course is completed within the standard study period.
We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on Masters funding in Germany on this website.
You can apply a year in advance for your desired starting semester. The application deadline for the winter semester is September 25th of every year.The application deadline for the summer semester is March 20th of every year.
Students must meet the following requirements to qualify for the master’s degree program:
The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.