Make a leap in your management career at BiTS! How? With an accredited M.A. in International Sport & Event Management, at one of the 25 best internationally oriented universities in the world. We provide you personal support and build trust with you to inspire confidence, and our primary focus is on practical application in the real world. The program is taught completely in English in the very heart of the international metropolis and center of start-ups, Berlin.
Event Management is an industry with its own rulebook: The challenges of international sporting events require a particular set of skills. The master’s degree program in International Sport & Event Management offers an interdisciplinary, international education that prepares you for managerial roles in sport, event, and marketing management. All the main branches and fields of the industry are covered. Special highlights include case studies, seminars, and projects with partners from the world of business and science.
At BiTS Berlin, innovation and practice, trust and entrepreneurship all come together at an international level. Our aim is to support you in fully developing your individual potentials and becoming a leading personality in your desired field. How? By offering you a course of studies that sets no boundaries for you either personally or geographically.
As a BiTS student, you are already gaining practical and international experience while you study; you are exposed to new stimuli and you will make valuable contacts worldwide. In addition to conveying future-oriented specialist know-how, it is also important to us that we provide continuing education in core competencies that prepare you for the demands of a globalized and digitalized professional environment.
Boundless international prospects
Boundless practical orientation and entrepreneurship
Boundless individual development
Innovative thinking and progress in pedagogy
From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.
The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.
The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.
To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and Weirather-Wenzel & Partner, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.
All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at BiTS without extending the study period (complementary international degree):
All details for the study schedule can be found here: Curriculum.
You can apply a year in advance for your desired starting semester. The application deadline for the winter semester is September 25th of every year.The application deadline for the summer semester is March 20th of every year.
Students must meet the following requirements to qualify for the master’s degree program:
The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.
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