Sporting and major events can be quite emotionally affecting. The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s program International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education.
At the University of Applied Sciences Europe (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master's program can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.
The optional semester abroad at the Real Madrid Graduate School (Universidad Europea de Madrid) provides you with a complementary MBA degree without losing time, offering you an up-close look at one of the most successful soccer clubs in the world. Aside from the international profile, the informal environment is perfect to establish contacts to plan and determine your future path.
Our university focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. You will be taught by renowned lecturers with backgrounds in sports and event management. You will study at a campus that is centrally located, equipped with the newest technology, and known for its international and English-speaking character.
At UE you even get the possibilty to actively shape your studies and your career path. Depending on your personal career goals, you will select your own specializations and choose from a range of interdisciplinary subjects. A special executive training and certificate qualifies you optimally for future leadership tasks. The programs taught at UE also include practical projects with top business partners and optional field trips (for example to the Silicon Valley) which will prepare you perfectly for the job market of tomorrow.
In addition, you can combine two Master's programs at UE: with no or only one additional semester, you can complete International Sport & Event Management as part of a master double degree.
The University of Applied Sciences Europe is state accredited, has been awarded on multiple occasions and is worldwide leading in international approach.
At our university you study in small groups. This guarantees you individual support and personal contact to the professors. Our lecturers are experts in their field.
You will notice our practical approach from the first semester. A variety of courses allows you to determine the content of your studies yourself. UE offers modern equipment like beamers in all rooms, macpools and more.
An internship and/or a semester aboroad is mandatory and projects and excursions give you the opportunity to get a network in the business. For example, a semester abroad at the Real Madrid Graduate School including a complementary academic degree is a highly recommended possibility.
We want your studies to fit perfectly into your life. That's why the lectures for the Master’s degree students only tke place on Wednesday afternoon until Friday and sometimes Saturday evening. That is, why it is possible for you to work part-time and study full-time more easily.
However, preparation and follow-up work need to be taken into account, since this is a full-time study course by curriculum.
We put emphasis on internationality. That's why we were ranked as "one of the best 25 best international universities worldwide" (U-Multirank 2016). Our many international students come from all over the world to pursue a highly valued (state and FIBAA recognized) German degree that is entirely taught in English.
Germany, known as the country of innovators, is the perfect place to get your degree. Germany is the largest economic power and the center of high tech and automotive technologies in Europe. Additionally, Germany is a particularly safe and livable country with relatively low tuition fees and affordable living costs. Furthermore, Berlin is known as Europe's startup capital, magnet for creatives, and "place to be" for young people and entrepreneurs.
That's why we encourage international students to come here and study with us. You can apply with your national school degree now. We will then take a look at your application and guide you through the process.
From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.
The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.
The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.
To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and experts from Real Madrid, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.
In order to prepare you further for the tasks of managing companies operating globally, an International Experience is integrated into your studies. To complete the International Experience sucessfully one can choose between different elements on a mudular principle, which could be in the form of a Summer / Winter School, a semester abroad, an internship or student emplyee scheme. You will find out more information during our information events.
All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at UE without extending the study period (complementary international degree):
Real Madrid Graduate School and University of Applied Sciences Europe offer a double degree in International Sport & Events Management (MBA in Sports Management). Learning from the best professionals of Real Madrid and best academics from UE is key to ensure the success of this unique program. As a highlight, students have the opportunity to be part of the Real Madrid Graduate School’s Graduation ceremony alongside more than 450 students of all on-campus programs.
The Real Madrid Graduate School – Universidad Europea extends beyond the boundaries of sports by training professional leaders in all the disciplines that are associated, one way or another, with this area. The graduate programs focus on different areas and are designed for university graduates and working professionals from the different sectors linked to both professional and amateur sports.
The school was created with a strong international component, just like the two institutions that back it. On one side there is Real Madrid Football Club, which took a Spanish company and made it into a leading international force; on the other is Universidad Europea de Madrid, a member of Laureate International Universities, a world leader in advanced education.
The guiding educational principle behind each of the graduate degrees of the Real Madrid International Professional School is a professional focus. The design and implementation of these programs is carried out by professionals from both Real Madrid as well as Universidad Europea de Madrid, highly prestiged in their respective fields.
With the goal of providing a practical education, the graduate programs are taught in state-of-the-art facilities: the Real Madrid facilities at its brand new Sports City and Santiago Bernabéu Stadium, as well as Universidad Europea de Madrid’s campuses in Alcobendas (Madrid) and Villaviciosa de Odón (Madrid). In addition, most of the graduate programs include visits to companies or to events related to the curriculum, such as the All England Club where the famous Wimbledon Grand Slam takes place, in the case of the Alfredo Di Stefano MBA in Sports Management.
As a private university, University of Applied Sciences Europe is funded not by the state, but by tuition fees. For this reason, studying at UE costs more than at a public university. But it’s worth it: UE graduates meet essential requirements of business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.
All costs are included in the monthly tuition fee. This also includes the costs of the Leadership Assessment Center. No additional costs will be incurred, such as a matriculation fee, exam fees, master thesis fee or similar, as long as the course is completed within the standard study period.
We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on this website.
You can apply a year in advance for your desired starting semester.
Students must meet the following requirements to qualify for the master’s degree program:
The Master of Arts (M.A.) degree enables you to go on to complete your Ph.D. studies leading to a doctorate. However, the individual institutions of higher education determine the entrance requirements and the terms of admission.