Become a sport & event management champion! This Bachelor program offers a unique opportunity to become a real expert in Sport and Event Management: You will study Sport & Event Management at University of Applied Sciences Europe (UE) in Berlin and gain an excellent academic education in the principles of Management and Business administration. At the same time, you will be granted a position at ALBA BERLIN giving you insights behind the scenes of the biggest basketball club and one of the leading professional sport clubs in Germany. Study & working times are perfectly harmonized.
And on top of that: You can choose to specialize in “Basketball Management”, a unique offer in all of Europe. This could be an additional door-opener to the international world of professional basketball!
Therefore: Join us for this incredible study experience!
ALBA BERLIN College has been jointly founded by ALBA BERLIN and University of Applied Sciences Europe. This offers the students a lot of advantages. You will get an exclusive tutorial and mentorship program, designed to support your development! Furthermore, the unique combination of academic and practical experience of the 4-year program makes you an expert in Sport & Event Management and offers you manifold career options.
About ALBA BERLIN
Founded in 1989, ALBA BERLIN has become one of the most successful sport clubs in Germany as well as a key player in European basketball. ALBA BERLIN has won eight German league titles, nine German cups, and the Korac Cup. ALBA BERLIN has played in a European competition and German playoffs every year since the beginning. This is the result of more than 25 years of successful sport management and talent development, where you can be part of. Every ALBA BERLIN match is a big unforgettable event with around 11,000 passionate fans in the well-known Mercedes-Benz arena, making it the largest basketball event in Europe. ALBA BERLIN has also established the biggest basketball youth program in Germany with more than 100 active trainers and employees looking after 3,500 children at least once a week, offering additional diverse career opportunities.
As a Sport or Event Manager, you can expect a career with permanent new challenges. Whether it is a sport event, a fashion event or an exhibition – creativity, good project management and basic business know-how are key factors for success.
You might be working in the Marketing & Sales Department of an international company developing campaigns or PR activities for big sport brands. Or you might be working for a sport club or event agency, organizing big sport events, managing artist bookings, or sponsorships.
As Sport Manager, you will work in a highly emotional field. The stadium’s VIP box might be your office.
Typical areas of work include:
Photo Copyright: Andreas Knopf
ALBA BERLIN and UE have jointly developed a schedule that is optimized for you. Study and exam times are perfectly harmonized with the peak times of the basketball season.
From the 1st to the 4th semester you will get to know the fundamentals of Business Administration, including Marketing as well as, e.g., Corporate Management and Controlling. At the same time, you will specialize in Sport and Event Management by attending classes such as Sport Marketing, Sponsorship and Event Production.
Of course, you will also be asked to organize several events, enabling a good combination between theory and practice. Professors and lecturers with professional experience use a practical approach, which includes case studies, business games and study trips.
Design your study program individually starting with the 5th semester! You will be able to choose courses among 10 different modules – a customized study plan just made for you! These modules include courses such as Human Resources Management in Sport, Ticketing & Hospitality and Planning Cultural & Social Events.
ALBA BERLIN and University of Applied Sciences Europe have jointly developed the Europe-wide unique specialization “Basketball Management”. Here you will learn all you need to know about basketball business in Germany and Europe. Of course, we will also have a closer look on the NBA in the USA, that is supposed to be the best basketball league in the world.
Your lecturers will be experienced professionals from Club and Federation Basketball. Learn from the best!
As a private university, University of Applied Sciences Europe is funded not by the state, but by tuition fees. For this reason, studying at UE costs more than at a public university. But it’s worth it: UE graduates meet essential requirements of business, and this sets them apart from the graduates of many public universities. Your employment and earnings prospects are greatly improved.
Tuition fee: 785 € / month
We are happy to provide you with information on funding your studies and on any available scholarships. If you have any further questions, our Student Guidance Office can provide you with detailed information. Find out useful information on Bachelors funding in Germany on this website.
Our Student Guidance Office is happy to provide you with information on funding your studies and on any available scholarships in Germany. Please do not hesitate to contact them!
The study program starts every year in August. From December onwards, it is possible to apply for the next start. The application deadline is June 15th of every year.
Please be aware: We accept students on a rolling basis, i.e., we evaluate applications as soon as they are received by us. Therefore, the earlier you apply, the sooner you will know the result of your application. We will only continue to evaluate applications until they have filled all the slots available (max. 25 study places).
To qualify for the dual study program Sport & Event Management at University of Applied Sciences Europe, you must meet the following requirements: