Sport & Event Management
Manage athletes, plan events, create emotions
Become a sport & event manager
Be a pivotal player, not just an observer: lead athletes, orchestrate events, and evoke emotions. Few industries captivate as many individuals as the sports and events sector. With events like the football World Cup and music festivals now celebrated as major cultural phenomena, and sports clubs evolving into major corporations, this field is not only growing more exhilarating but also increasingly lucrative. A degree in Sport & Event Management from UE equips you to actively shape this dynamic industry. In our bachelor’s programme at UE, you’ll cultivate essential management and leadership skills in sports and events management, business administration, economics, and basic law. Our esteemed lecturers hail from diverse academic and professional backgrounds. Here, you’ll have the unique opportunity to actively tailor your studies and forge your career path.
Curriculum
Sport & Event Management
Key Facts about BSc Sport & Event Management
Our Locations
Find out everything about our locations in Hamburg, Berlin & Iserlohn!
Not on site? We’ve got you. Discover our Berlin campus through our Virtual Campus Tour below. Explore our Dubai campus here.
Admission Requirements
Here are some things you will need for your application:
– Completed application form
– High School Diploma & language certificate
– CV & letter of motivation
– Copy of your passport
Fees
- EU applicant standard: €708 per month
- Non-EU applicant Standard: €12,100 per year
Check out our fees and financing page for more info.
Semesters & Credits
You study for 6 semesters and gain 180 ECTS.
Do you have any further questions? You may already find the answer in the most frequently asked questions.
Career Perspectives
With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector.
As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.
Spotlight Module: "Managing Professional Sport Markets"
In the module "Managing Professional Sport Markets," you'll develop expertise in essential areas for the sports industry. You'll learn to execute business-to-consumer and business-to-business marketing, focusing on products like tickets and VIP packages. Additionally, you'll develop skills in customer relationship management, establishing connections with fans and sponsors.
You'll delve into capital market-related financing, understanding available channels and associated risks. Furthermore, you'll become familiar with investor regulations in sports, enabling you to assess these regulations effectively.
What happens after your studies?
After your studies, you will not only be an expert in Sport and Event business issues, but above all you will have the best qualifications and thus be decisive for the success of projects in various Sport and Event and organisations.
Meet Jorge - Sport & Event Management Student at UE
Learn from our Experts
Here you will find further valuable information about our professors and their career.
Prof. Dr. Stefan Chatrath
Prof. Dr. Thomas Rieger
