Sport & Event Management Bachelor of Science

Be a key player, not just a spectator: manage sportspeople, plan events, and stir emotions

Few industries inspire as many people as the sports and events sector. With the soccer World Cup and music festivals now celebrated as major events, and sports clubs such as Real Madrid developing into large corporations, sports and events businesses are not only becoming more exciting but also increasingly lucrative. A degree in Sport & Event Management from the University of Europe for Applied Sciences (UE) will enable you to play an active role in shaping this vibrant industry.

On this bachelor programme at the University of Europe for Applied Sciences (UE), you will develop management and leadership skills in sports and events management, business administration, economics, and basic law. Our distinguished lecturers are from both academic and professional backgrounds. You will even have the opportunity to actively shape your studies and career path. Depending on your personal career goals, you can select your own specialisations and choose from a range of interdisciplinary subjects.
You can also, for example, opt to specialise in Soccer Management or Basketball Management. If you are more interested in a dual study programme, find out more about the Sport & Event Management programme at ALBA BERLIN COLLEGE here.

We place great importance on ensuring our students gain hands-on experience during their studies. This is why our course content always incorporates the latest developments in the sports and events industries. As part of your studies, you will design, plan, and organise your own events. You will benefit from individual support in small learning groups and an informal atmosphere. Our wide range of practice-oriented projects with leading event partners and sports clubs (such as ALBA Berlin and Real Madrid), international field trips (for example to Silicon Valley), semester abroad, and internships provide you with the best preparation for the future job market. The invaluable soft skills you will acquire in workshops will further improve your career prospects and qualify you for a management role.