This course is for you if you want to get an insight into the professional sports environment in one of Europe’s most vibrant cities, you wish to find out more about event management in the sport industry, and you would like to learn from a successful coach and sports manager. You should bring a laptop with you to this course.
Apply now through our online-application form.
The 2-week course will start with an overview of sport organisations and strategic management in sports and continues with the Business Model canvas and the Management Model EFQM (European Foundation of Quality Management). The group has a look at innovative ways to fund sport events, clubs and federations through crowd financing or investing and gets an insight into the field of sport & media rights. Excursions to professional sport clubs give students the opportunity to talk to club managers and event organisers.
Ralf Iwan, born in 1966 in Düsseldorf, has been working in international sports for more than 20 years and knows the industry from almost all kind of views. He started his career in Germany in 1995 as a club coach, was hired by UK Athletics (2000-2003), Qatar (2005-2010), South-Africa (2011-2012) and Singapore (2012-2014).
His main sports are athletics, rugby, volleyball and beach-volleyball. As a coach he has nurtured athletes from various countries - from youth age groups to olympic finalists. As a head coach he built the athletics programme of the prestigious ASPIRE Academy for Sport in Doha, Qatar and led the S&C unit at the academy.
As a sports manager and performance director he was employed by UK Athletics as a Regional Performance Manager based in Manchester, overseeing the National Potential Plan and developing performance sport structures in the region.
In 2016 Ralf started his consulting business 2K+ Management, based in Berlin. With his two business partners, the agency advises sport federations, clubs, government agencies and NGOs in strategy, organisational development, project management and recruitment. Among others, clients are the German Rugby Union and several sports clubs in Germany.
On an international scale, Ralf recently visited Honduras, Lebanon and Kazakhstan in his role as project manager for sport development projects with the German Olympic Confederation.
Germany’s Capital, Berlin, is considered the capital of German sport as well as one of the world’s Startup hubs. Besides the almost 2,500 sport-clubs, the Olympic Centre is providing services for about 20 Olympic sports. In terms of team-sport, Berlin offers a high density of top-tier clubs starting with the football Bundesliga clubs Hertha BSC and Union Berlin, Berlin-Volleys (volleyball), Eisbären Berlin (ice-hockey), Füchse Berlin (handball) and ALBA Berlin (basketball).
- Programme date: 15.07. – 26.07.
- certificate of completion
- equivalent to 6 ECTS points
- conducted completely in English
- open to all
- regular price: 1,495 Euro
- Apply now through our online-application form
- For students under the age of 18 years, we require a parental consent.
We have arranged a special deal for our summer school guests at the B&B Hotel Berlin Potsdamer Platz: https://www.hotelbb.de/de/berlin-potsdamer-platz
How to book:
Please let us know if you wish to book a room at the B&B Hotel Berlin Potsdamer Platz and we will let you know the details on how to receive the special Summer School offer.
“One of things that I enjoy the most in the summer school was the field trips because we were able to talk with some people that is already working in the sports business. […] For me, the best topic was the business model because we were able to work in our own project and there´s when you put in practice all the tings that you learn. […] Everything I enjoy every day I spend her, the food, the trips, the cuture and of course the nightclubs. An amazing experience that I would recomend 100% to everyone that is interested in the Sports Business. The past two weeks were amizing.“
“What can be do to inprove the Summer School, i think is to have more days! I really dont want to leave after two weeks!”
“It has been an inclredible experience to be able to learn that much in just 2 weeks. It exceeded all my expectations because we did a lod of things arranged by the Uni and it was the best way to know each other better and have a better friendship.”
“Sport management course was one of my best experience I have ever had in my life and it way better than what I expected and I have to thank Ralf for his perfect work. I'm on love with Berlin everything is nice here and which i like most how the city is multinationals.”
Osama, Saudi Arabia
“I was not expecting to learn this much in only two weeks. And not only learning but also be able to meet new people that we could talk in a very friendly way about business. We went to so many field trips and we visited so many places. Also Ralf, you are a great teacher, that knows a lot about the subject and you are able to transmit the information and knowledge to us.”
“I enjoyed the direct contact with clubs, managers and coaches the most, as most of them have been in the industry for decades and brought a lot of experience with them. I think that the experience this course offers is essential and valuable when deciding if sports management is something one could imagine studying in the future.”