The UE Summer School 2018 is designed to combine in-house workshops with excursions to various professional sport clubs, events and NGOs in Berlin and the region, where participants get a first-hand impression of the work in modern sport-organisations.
Lectures will be in marketing, sponsoring, strategy, general management and event management. Field trips to professional sport-clubs, organisations and events in Berlin, Potsdam and Hamburg offer the opportunity to meet representatives from federations, events, clubs and agencies.
Germany’s Capital, Berlin, is considered the capital of German sport. Besides the almost 2.500 sport-clubs, the Olympic Centre is providing services for about 20 Olympic sports. In terms of team-sport, Berlin offers a high density of top-tier clubs starting with the football Bundesliga clubs Hertha BSC and Union Berlin, Berlin-Volleys (volleyball), Eisbären Berlin (ice-hockey), Füchse Berlin (handball) and ALBA Berlin (basketball).
This course is for you if you want to get an insight into the professional sports environment in one of Europe’s most vibrant cities, you wish to find out more about event management in the sport industry, and you would like to learn from a successful coach and sports manager. You should bring a laptop with you to this course.
Ralf Iwan, born in 1966 in Düsseldorf, has been working in international sports for more than 20 years and knows the industry from almost all kind of views. He started his career in Germany in 1995 as a club coach, was hired by UK Athletics (2000-2003), Qatar (2005-2010), South-Africa (2011-2012) and Singapore (2012-2014).
His main sports are athletics, rugby, volleyball and beach-volleyball. As a coach he has nurtured athletes from various countries - from youth age groups to olympic finalists. As a head coach he built the athletics program of the prestigious ASPIRE Academy for Sport in Doha, Qatar and led the S&C unit at the academy.
As a sports manager and performance director he was employed by UK Athletics as a Regional Performance Manager based in Manchester, overseeing the National Potential Plan and developing performance sport structures in the region.
In 2016 Ralf started his consulting business 2K+ Management, based in Berlin. With his two business partners, the agency advises sport federations, clubs, government agencies and NGOs in strategy, organisational development, project management and recruitment. Among others, clients are the German Rugby Union and several sports clubs in Germany.
On an international scale, Ralf recently visited Honduras, Lebanon and Kazakhstan in his role as project manager for sport development projects with the German Olympic Confederation.