Education and Work Experience:

2002-2011:
Master’s and Ph.D. studies in the fields of Business and Economics
BiTS, Iserlohn | Harvard University, Cambridge | ESCP Europe, Berlin

2002-2017:
Professional activities in the fields of Management, Strategy, and Finance, lastly as Consultant, Department Head, and Managing Director
Bosch, Johannesburg | Porsche, Stuttgart | Kraft Foods, Bremen | TBWA, Düsseldorf | BBDO Consulting, Düsseldorf | Wertikale, Berlin | PE Automotive, Wuppertal | Stiftung Bildung.Werte.Leben, Berlin

Since 2017:
Professor of Value-Based Corporate Management and Finance
University of Applied Sciences Europe, Berlin

Since 2017:
Affiliate Professor
ESCP Europe, Berlin, Paris, London, Madrid, Torino

Teaching and Research Focus:

Corporate Finance

Financial Accounting and Reporting

Management Accounting and Controlling

Corporate Management

Business Mathematics

Awards:

Best International Marketing Paper Award at the 38th Conference of the European International Business Academy (EIBA) for the paper "To What Degree Should Firms Standardize or Adapt Their Product Strategies Across Countries? New Empirical Results Based on the Strategic-Fit Approach" (with Stefan Schmid), 2012.

Best International Marketing Paper Award at the 61st Conference of the Academy of International Business (AIB) for the paper "To What Degree Should Firms Standardize or Adapt Their Product Mix Across Countries? New Empirical Results Based on the Strategic-Fit Approach" (with Stefan Schmid), 2012.

Temple/AIB Best Paper Award Finalist at the 61st Conference of the Academy of International Business (AIB) for the paper "To What Degree Should Firms Standardize or Adapt Their Product Mix Across Countries? New Empirical Results Based on the Strategic-Fit Approach" (with Stefan Schmid), 2012.

Best Paper Award at the 18th Conference of the Consortium for International Marketing Research (CIMaR) for the paper "International Standardization and Adaptation of Product Strategies - A New Approach to a 50-Year-Old Debate in International Marketing and Management" (with Stefan Schmid), 2010.

Best Paper Award at the International Doctoral Tutorial of the 10th Vaasa Conference on International Business for the paper "International Standardization and Adaptation of Product Strategies - Towards a Profit-Theoretical Contingency Framework", 2009.

Conference Presentations:

38th EIBA Conference, European International Business Academy, Brighton, UK, 2012

61st AIB Conference, Academy of International Business, Washington D.C., USA, 2012

35th Conference of the International Management Division within the VHB, Verband der Hochschullehrer für Betriebswirtschaft, Saarbrücken, 2011

36th EIBA Conference, European International Business Academy, Porto, Portugal, 2010

30th SMS Conference, Strategic Management Society, Rome, Italy, 2010

18th CIMaR Conference, Consortium for International Marketing Research, Oslo, Norway, 2010

35th EIBA Conference, European International Business Academy, Valencia, Spain, 2009

10th Vaasa Conference on International Business, Vaasa, Finland, 2009

Publications:

Books:

Strategien der internationalen Produktstandardisierung und -differenzierung. MIR-Edition, Springer Gabler, Wiesbaden, also Dissertation ESCP Europe, Berlin, 2012.

Journal Articles:

International Standardization and Adaptation of Products – Combining the Fit Approach and the Profit Logic. In: Marketing ZfP – Journal of Research and Management, Vol. 38, Issue 4, 2016, pp. 180-199 (with Stefan Schmid). 

50 Years of Research on International Standardization and Adaptation - From a Systematic Literature Analysis to a Theoretical Framework. In: International Business Review, Vol. 20, Issue 5, 2011, pp. 491-507 (with Stefan Schmid).

Die GLOBE-Studie: Kultur und erfolgreiches Leadership in Zeiten der Globalisierung. In: WiSt - Wirtschaftswissenschaftliches Studium, Vol. 39, Issue 2, 2010, pp. 61-67 (with Stefan Schmid).

WISU-Lexikon Internationales Management. In: WISU - Das Wirtschaftsstudium, Vol. 38, Issue 6, 2009, pp. I-XIV (with Stefan Schmid).

Book Chapters:

Adidas and Reebok: Is Acquiring Easier than Integrating? In: Schmid, Stefan (ed.): Internationalization of Business: Cases on Strategy Formulation and Implementation, Springer International Publishing, Cham, 2018, pp. 27-62 (with Stefan Schmid, Tobias Dauth, and Philipp Leding).

Aldi and Lidl: From Germany to the Rest of the World. In: Schmid, Stefan (ed.): Internationalization of Business: Cases on Strategy Formulation and Implementation, Springer International Publishing, Cham, 2018, pp. 81-98 (with Stefan Schmid, Tobias Dauth, and Fabienne Orban).

UniCredit Group. A Bank Goes East. In: Buckley, Peter/Ghauri, Pervez (eds.): International Business Strategy. Theory and Practice, Routlege/Taylor & Francis, London, New York, 2015, pp. 562-566 (with Stefan Schmid and Dennis J. Wurster).

Aldi und Lidl. Zwei deutsche Discounter auf Expansionskurs. In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 3rd Edition, Oldenbourg, München, 2013, pp. 533-579 (with Stefan Schmid and Tobias Dauth).

Porsche Holding: Automobile für Europa aus dem Salzburger Land. In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 3rd Edition, Oldenbourg, München, 2013, pp. 161-173 (with Stefan Schmid, Tobias Dauth, and Stephan Schulze).

Ruhrgas und Gazprom. Keine Sonderrechte - trotz langjähriger Importbeziehungen und existierender Minderheitsbeteiligung. In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 3rd Edition, Oldenbourg, München, 2013, pp. 175-191 (with Stefan Schmid, Tobias Dauth, and Stephan Schulze).

UniCredit dans les PECO – Une Question de Timing? In: Prime, Nathalie/Usunier, Jean-Claude (eds.): Marketing International. Marchés, Cultures, Organisations. Pearson (Collection ECO GESTION), Paris, 2012, pp. 289-292 (with Stefan Schmid and Dennis J. Wurster).

To Standardize or to Adapt? A Comprehensive Review and Assessment of the Literature. In: Zentes, Joachim (ed.):Markteintrittsstrategien. Dynamik und Komplexität. MIR-Edition, Springer Gabler, Wiesbaden, 2012, pp. 51-93 (with Stefan Schmid).

The Acquisition of Reebok by Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Grundlagen – Praxiserfahrungen – Perspektiven. 4th Edition, Gabler, Wiesbaden, 2011, pp. 713-731 (with Stefan Schmid and Tobias Dauth).

Suggestions for Completing the Assignments of the Case Study: The Acquisition of Reebok by Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Lösungen. Websites of Gabler, Wiesbaden, 2011, 14 pages (with Stefan Schmid and Tobias Dauth).

Internationale Standardisierung und Differenzierung des Marketing - Ergebnisse einer metaanalytischen Untersuchung. In: Mann, Andreas (ed.): Herausforderungen der internationalen marktorientierten Unternehmensführung. Festschrift zum 65. Geburtstag von Reinhard Hünerberg, Gabler, Wiesbaden, 2011, pp. 151-176 (with Stefan Schmid).

Aldi and Lidl: International Expansion of Two German Grocery Discounters. In: Ghauri, Pervez/Cateora, Philip: International Marketing, 3rd European Edition, McGraw-Hill, Maidenhead, 2010, pp. 566-571 (with Stefan Schmid and Tobias Dauth).

Teaching Notes for the Case "Aldi and Lidl: International Expansion of Two German Grocery Discounters". In: Ghauri, Pervez/Cateora, Philip: International Marketing, 3rd European Edition, McGraw-Hill, Maidenhead, 2010, 9 pages (with Stefan Schmid and Tobias Dauth).

Standardization and Adaptation in International Marketing and Management - From a Critical Literature Analysis to a Theoretical Framework. In: Larimo, Jorma (ed.): Strategies and Management of Internationalization and Foreign Operations, Vaasan Yliopiston Julkaisuja, Vaasa, 2009, pp. 311-350 (with Stefan Schmid).

Die Akquisition von Reebok durch Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Grundlagen – Praxiserfahrungen – Perspektiven. 3rd Edition, Gabler, Wiesbaden, 2008, pp. 703-721 (with Stefan Schmid).

Fallstudienlösung: Die Akquisition von Reebok durch Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Lösungen. Websites of Gabler, Wiesbaden, 2008, 14 pages (with Stefan Schmid).

Airbus. Dezentrale Wertschöpfung als Erfolgsgeheimnis oder Achillesferse? In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 2nd Edition, Oldenbourg, München, Wien, 2007, pp. 69-86 (3rd Edition from 2013: pp. 75-95) (with Stefan Schmid, Mario Machulik, and Stephan Schulze).

SkyTeam. Eine Strategische Allianz auf dem Weg zur Nummer eins am Himmel? In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 2nd Edition, Oldenbourg, München, Wien, 2007, pp. 395-415 (3rd Edition from 2013: pp. 445-466) (with Stefan Schmid and Stephan Schulze).

UniCredit Group. Vom Local Player aus Norditalien zum Marktführer in Osteuropa. In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 2nd Edition, Oldenbourg, München, Wien, 2007, pp. 441-472 (3rd Edition from 2013: pp. 495-529) (with Stefan Schmid).

Discussion Papers:

The Debate on Standardization and Adaptation in International Marketing and Management Research - What Do We Know, What Should We Know? Working Paper No. 50, ESCP Europe Wirtschaftshochschule Berlin, 2009, 67 pages (with Stefan Schmid).

Die Internationalisierung von Aldi und Lidl – Möglichkeiten und Grenzen bei der Übertragung von im Inland erfolgreichen Geschäftsmodellen auf das Ausland, Working Paper No. 46, ESCP-EAP Europäische Wirtschaftshochschule Berlin, 2009, 35 pages (with Stefan Schmid and Tobias Dauth).

Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung – Der Fall Adidas/Reebok, Working Paper No. 32, ESCP-EAP Europäische Wirtschaftshochschule Berlin, 2007, 38 pages (with Stefan Schmid).

Book Reviews:

Review of "The Management of Strategy" by Ireland, R. Duane/Hoskisson, Robert E./Hitt, Michael A., 9th International Edition, South-Western/Cengage Learning, Florence, 2010. In: Management International Review, Vol. 50, Issue 5, 2010, pp. 655-658 (with Stefan Schmid).