• Coming Soon: UE Innovation Hub

    Coming Soon: UE Innovation Hub

    We are thrilled to announce that we are opening our first UE Innovation Hub – just 25 minutes away from Berlin‘s city centre!

    The modern and spacious building next to the SAP Think Campus provides the perfect setting for technology-driven and future-orientated Bachelor's and Master's programmes:

    Business & Digital Engineering

    BSc in Digital Media & Marketing
    BSc in Digital Business and Data Science *
    BSc in Software Engineering 
    MSc in Data Science *
    MSc in Software Engineering *
    MBA in Technology/Innovation

    Art & Design

    BA in UX/UI Design *
    BA in Digital Product Management *
    MA in Creative Computing *
    MA in Innovation Design Management
    MA in Visual & Experience Design

    * [Accreditation in preparation]

    The courses that will be offered at the UE Innovation Hub have been created to combine the latest tools and technologies with creative design solutions. The aim is to provide our students with a unique skillset that will give them an advantage in the international, competitive job market.

    Applications will be open for the winter semester 2021.

    Official address:
    UE Innovation Hub
    @Think Campus
    Konrad-Zuse-Ring 11
    14469 Potsdam

  • Information and updates: Coronavirus

    FAQs German Bureaucracy

    If you have any questions, please use email service.center@ue-germany.de.

    Applications for new bridging loans for our students must now be submitted to the Studentenwerk Potsdam, starting in November and ending in March. Applications are open to both German students and those from abroad who are enrolled at state and state-recognised higher education institutions in Germany. Depending on proven need, students can receive between 100 and 500 euros as non-repayable grants.

    BAföG-Entitled Students can receive BAföG for one more Semester

    Federal Ministry of Education and Research (BMBF) Hotline:

    Phone: 0800 26 23 003 (only available from Germany)

    E-mail: ueberbrueckungshilfe-studierende@bmbf.bund.de


    UE would like to inform you about the current status at the university following developments in the COVID-19 situation in Germany:

    We are in daily contact with relevant local authorities and continuously update our on campus hygiene and safety measures based on their guidelines.

    Berlin: From Monday (2 November 2020) lectures in all three departments will generally be held in an online format. You will be informed of any exceptions by your course director or lecturer. Practice formats in the Art & Design department will continue to be held in compliance with hygiene measures. You can find the updated hygiene measures below. Our campus, including the library and cafeteria, will remain open for students from Monday to Friday from 8am to 7pm. (Library opening times: 10am – 4pm, cafeteria opening time: 8am – 4pm)

    Iserlohn: From Monday (December 14, 2020) lectures in all departments will generally be held in an online format. Our campus will remain open for you as students.

    Hamburg: From Wednesday (December 16, 2020) lectures in all three departments will generally be held in an online format. You will be informed of any exceptions by your course director or lecturer. Practice formats in the Art & Design department will continue to be held in compliance with hygiene measures. Our campus will remain open for you as students. Closed on the following days: 24.12.-27.12. and 31.12.-3.1.21.

    In order to avoid unnecessary waiting times in the services (Examination Office, International Office, Career Centre, etc.) and group formations on campus in the current situation, please make an appointment in advance by e-mail or telephone.

    When visiting the campus, please adhere to the present hygiene measures and the general AHA rules for your own protection and the protection of your fellow human beings.

    If you feel unwell, have the typical symptoms of corona, or if you are entering Germany from a foreign risk area and have not fulfilled the 14-day quarantine, you are not permitted to enter the campus. In this case, we will support you via the online campus with all the necessary information about your studies and provide you with digital assistance as usual. Many thanks for your cooperation!

    For all those who cannot come to the campus for health reasons and for all those who have not yet been able to enter Germany, teaching is completely live and digital. The UE thus enables further study without any loss of time. For this purpose, we have formulated a so-called UE Study Guarantee for our students.


    Stay healthy,

    Your Rectorate


    Here you can find our hygiene rules and protection concepts:

    Hygiene Rules on Campus

    Protection Concept Campus Berlin

    Protection Concept Campus Hamburg

    Protection Concept Campus Iserlohn

    What should I do in case of infection?

  • UE Features in U-Multirank 2020

    UE Features in U-Multirank 2020

    The University of Europe for Applied Sciences (UE) came in at number seven in the global, U-Multirank for its high-quality delivery of the BA in Business Management Studies at a private institution for 2020-2021. The same course also ranked number 24 within Germany. 

    U-Multirank is a multidimensional, user-driven approach to international rankings of higher education institutions. It compares the performances of universities across five areas - teaching and learning, research, knowledge transfer, international orientation and regional engagement. 

    The aim is to enable students, parents and universities to make a comparison between institutions. With the evaluation of more than 1,700 universities from over 90 countries, U-Multirank is one of the most comprehensive and detailed evaluation programmes for higher education worldwide. It’s an independent ranking prepared with seed funding from the European Commission’s Erasmus+ programme. 

  • Online survey: How we experience the Corona crisis

    Online survey: How we experience the Corona crisis

    In order to better understand how people in the Corona crisis are doing and what is bothering them, we, the Department of Psychology at UE, launched a Germany-wide online survey in which 509 people aged 7 to 88 (average 36 years) participated. The participants were presented with statements on the Corona crisis for assessment.

    It turned out that the danger posed by the Coronavirus was considered to be rather high. In contrast, the fears of being infected with the Coronavirus or having to be treated in hospital for the infection were rather moderate.

    Interestingly, these fears were not related to socio-demographic factors such as gender or education level, nor to the place of residence by federal state or rural or urban surroundings. Only age played a role. Although the risk posed by the Coronavirus was estimated to be higher the older the participants were - together with their perceived increased risk due to previous illnesses - the age groups did not differ in their fear of actually being infected.

    In addition, the participants were concerned with a whole range of other topics. The leading fear among the participants was the fear of infecting others, especially older relatives, which was often accompanied by the fear of unknowingly infecting others. However, the participants were also concerned about the everyday difficulties of childcare and family care as well as shopping.

    Another area concerned existential concerns, which included financial hardship, job loss and uncertain career prospects. Beyond these personal consequences of the Corona crisis, many perceived a high threat due to an impending economic crisis.

    Looking at society as a whole, concerns were repeatedly expressed about the threat to our democracy and fundamental rights. Nevertheless, participants reported increased confidence in the government or in the measures taken against the spread of the Coronavirus. None of the participants described the protective measures as unnecessary or superfluous; on the contrary, they were considered to be very useful.

    A central question ran through all the answers - the question of "after": What will happen after the Corona crisis? Will a normal everyday life be possible again? How will we treat each other in our society?

    Our survey shows the uncertainty and insecurity that people in the Corona crisis are dealing with, as well as its manifold effects on our experience and behaviour. Mentions of compassion for our fellow human beings or people in countries that are more affected or less able to protect themselves, as well as positive assessments of being able to recover quickly from the crisis, also emphasise our humanity and resources to successfully overcome the crisis!

    These and other results of our study will be published in international journals. Questions can be addressed to the professors of psychology.

    Prof. Dr. Silke Heuse
    Programme Coordinator & Programme Director Psychology (B.Sc.), Programme Director Business Psychology (B.Sc.), Berlin
    +49 (0) 30 338 539 689

    Prof. Dr. Uda-Mareke Risius
    Programme Director Psychology and psychological counselling, Berlin

    Thilo Deckersbach
    Psychological counselling, Berlin

  • Competition won: “A university - a book

    Competition won: “A university - a book

    We are very happy to announce that UE has won the competition "A university - a book" with its project: "The UE reads The Arrival of Shaun Tan"! The competition was announced by the Stifterverband and the Klaus Tschira Foundation in cooperation with the ZEIT publishing house. A panel of participants from the fields of culture, science and civil society selected ten universities, each of which will receive €10,000 in funding. The aim of the competition is to get all members of a university talking about a selected book and excited about a common theme.

    UE’s Application
    The UE application, coordinated by Dr. Thomas Gerdes, was prepared by a team of employees and students from all departments at the Hamburg site. Our competition entry, the graphic novel “The Arrival” by the Australian artist and writer Shaun Tan, was selected through a survey of all university members. In our application, we proposed a diverse programme of projects and events. These include photography and art projects, discussion events, reading groups, workshops and celebrations with refugees. We are also planning a cooperative project with the University of Hong Kong.

    Our application video will give you the best impression of the project. A detailed description can be found on the website of the Stifterverband.

    The Project
    The implementation of the project is financed with the €10,000 prize money and will take place in the winter semester 2020/21 and in the summer semester 2021. In the coming weeks, a project team will work out the detailed plan of the programme with a calendar of events and a detailed project description; these will then be published on the UE website as soon as possible.

    We would like to thank all students and staff members who supported the UE application, especially Prof. Dr. Jiré Gözen and Thessa Bähnke, who proposed “The Arrival” as UE’s contribution. Together with Prof. Dr. Angela Harre and Prof. Christian Meyer zu Ermgassen, both of them also made an important contribution to the application. A very special thank you goes to René Scharton for creating the application video!

    If you have any questions about the project or are interested in working with us, please contact Dr. Thomas Gerdes: thomas.gerdes@ue-germany.com

  • Coronavirus - 14-Day Regulation

    Since the situation regarding the coronavirus in Europe is worsening due to current developments in Italy, the university has decided to introduce a 14-day regulation for the upcoming summer semester.

    The regulation stipulates that students who have stayed in corona risk areas or who have had personal contact with other people from the risk areas or a case that has already been confirmed may only come to the campus after 14 days. The risk areas include the Chinese province of Hubei (including the city of Wuhan) and the cities of Wenzhou, Hangzhou, Ningbo, Taizhou in Zheijiang province.

    In addition to the information provided by e-mail about the virus and the general prevention of infection, the university has ordered face masks and disinfectants as a precautionary measure and has stopped business trips to China.

    If you are unable to attend lectures due to the 14-day regulation, please contact your lecturers for further information.

    Should the regulation lead to complications with your examination phase, please contact your respective Examination Office by mail.

    For general questions, please contact the campus managers.

  • School contest “Debating Matters” at Campus Berlin

    School contest “Debating Matters” at Campus Berlin

    The University of Applied Sciences Europe is host and sponsor of the "Debating Matters Berlin Champions 2020" in Berlin

    The Debating Matters Championships return to Berlin on Thursday, 27 February, in partnership with the Freiblickinstitut e.V. The host of the English-language debating competition is the University of Applied Sciences Europe (UE). Twelve schools will compete for the title "Debating Matters Berlin Champions 2020".

    Twelve schools meet at "Debating Matters" to discuss important and current topics from politics, society, business, science and the arts:

    • Is corporate sponsorship good for the arts?
    • Climate emergency: Should people have no more than two children?
    • Does social egg freezing empower women?
    • Should childhood vaccinations be compulsory?
    • Should Germany pay reparations for its colonial past?

    The UE will again donate prizes for the best students, including book vouchers and a partial scholarship. "This is an affair of the heart for us. We want to support ambitious students. I am always thrilled by the high level of discussion", says Prof. Dr. Stefan Chatrath, who will welcome the students on behalf of UE.

    Programme & schedule of the day

    09:00 Registration and coffee
    09:30 Welcome
    09:50 Debate 1
    11:05 Debate 2
    12.20 Debate 3
    13:30 Lunch
    14:30 Results announcement preliminary round (debate 1-3)
    15:00 Semi-finals (debate 4)
    16:20 Break
    16.40 Final (debate 5)
    18:00 Award ceremony and thanksgiving

    Debating matters because ideas matter - This is the premise of the "Debating Matters Competition" for high school students, which focuses on content rather than style and emphasizes the importance of taking ideas seriously.

    When the Academy of Ideas launched the competition in 2003/04, it wanted to present schools with an innovative approach to discussing current issues. The topicality of the themes and the challenging format appeal to students from a wide range of backgrounds, including schools with a long tradition of debate as well as those without any experience.

    Since February 2019, Debating Matters has been under the patronage of a new charity, "boi - battle of ideas". More information about the charity can be found here.


    Freiblick Institute
    The Freiblick Institute organises debates on important topics from politics, society, business, science and art. We stand for freedom and progress and take a stand in current discussions from a consistently humanistic perspective.

  • Global University Systems received the award for ‘Private Education Group of the Year’

    Global University Systems received the award for ‘Private Education Group of the Year’

    At the Education Investor Awards 2019 in London - one of the biggest and most prestigious education industry awards ceremonies - Global University Systems (which we are a part of) received the award for ‘Private Education Group of the Year’ from Education Investor magazine.

    This makes us very happy and is a recognition of our policy of putting students at the centre of everything we do - throughout our group.

  • UE Stories: Filipe

    UE Stories: Filipe

    Next Generation Thinker

    Prof Dr Castro Soeiro is Head of the Digital Business & Data Science programme at University of Applied Sciences Europe (UE) in Berlin. He says:

    "There is no longer education. Every five years there are fundamental technical innovations due to the rapidly developing digitalization. However, higher education must develop a lasting response to this."

    Within his area of expertise, he is primarily concerned with big data - all the data that has been dormant in companies for years and was previously just collected without being evaluated. This amount of data will continue to increase, particularly as a result of the future ‘Internet of Things’.

    Prof Dr Castro Soeiro says: “We have enormous, and above all rapidly growing, amounts of data at our disposal as a source of new knowledge. If we secure data, for example by using blockchain technology and combine it with artificial intelligence, we will discover new data patterns from large data streams. This fundamentally changes the creation, access and use of knowledge, shaping new types of interaction which leads us to new paths and solutions. Imagine you have trained an AI algorithm to accurately detect lung cancer using computed tomography scans. Artificial intelligence can outperform the human evaluation of these scans and have enormous health effects."

    Data is the new backbone of the economy
    Prof Dr Castro Soeiro says about his field of study: "It is a new way of thinking socially and economically and evaluating developments. In the past, the existence of or access to natural resources, such as raw materials and mineral resources, was the backbone of any economy. In the future, this will be replaced by 'New Knowledge'. As a professor, I am, of course, very much influenced by this in the way I want to convey knowledge."

    Pioneers of the digital labour market
    He says that his students are entering a largely unexplored field: "We train employees for innovative and management positions in tomorrow's companies. Pretty much all companies will have to undergo a fundamental change in the near future. What will corporate management look like in the future? How will processes be designed, controlled and monitored? How will they achieve innovation?" For him, it is clear: "We need curious, even hungry students to embark on a journey in space and time. Students with different social and international backgrounds who will bring in their multiple perspectives."

    Best job opportunities
    Prof Dr Castro Soeiro is encouraged by the job opportunities for his graduates: "Our students will probably know more about digital business and data sciences than their superiors when they are finished and go from university to business. Companies will take advantage of this bottom-up effect. That's what we train for. At some point, our students should become the new leaders who drive a new way of thinking. Your time for learning is now!”

    Studying Digital Business and Data Science
    As an expert in digital business and data science, you become a pioneer in one of the most important business segments of the economy in the future. In essence, it is all about understanding and using big data, mobility, cloud computing and cybersecurity. This means using the sheer amount of raw data generated by almost all electronic devices, our digital usage and various offline sources as technology and business drivers and transforming it into valid business models, developing innovations or improving existing products and services that have a greater benefit for society.

    The spectrum of tasks and professions of data scientists ranges from the optimisation of existing processes, for example in industry or agriculture, to innovation management at product level, management consulting or strategic planning. Digital business strategists will become the chief executive officers (CEOs) of tomorrow. Graduates also qualify as software and app developers, chief technical officers (CTOs) and for roles in online marketing. By combining the two key qualifications of management and programming during their studies, graduates are optimally prepared for everyday work in all these industries.

    Students at the University of Applied Sciences Europe learn not only the basics of quantitative research and IT, but also theoretical and practical knowledge in business administration, mathematics, process management, marketing, controlling, law and corporate management. During their studies, they continuously program and implement their own projects. At the end of their training, as data experts, they will be able to identify weaknesses in products and services in data sets, develop concrete suggestions for improvement and alternatives, and discover new business models, products and innovations.

    To find out how Prof Dr Castro Soeiro ensures his students pioneer in the digital world and why UE is one of the most innovative teaching venues in Europe, visit: www.ue-stories.com

  • UE Stories: Luisa

    UE Stories: Luisa

    Business Case Accelerator

    Luisa holds a Bachelor's Degree in Communications and Media Management from the University of Applied Sciences Europe (UE) and now works as an Account Executive in Sales for one of the world's largest software companies. She says there's always demand and growth in her industry:

    "If you make an effort, you can choose where you want to work. It couldn't be better."

    As a woman in a "male domain"? No problem
    Luisa was one of the first women in her industry: "There are few women in this business so far, I was something of a first mover. I got into my field of work through a contact at UE and quickly realized that I liked the IT industry. Once you're inside, the sales figures clearly show how good you are, and what I do, I do very successfully today."

    Flexible thanks to good training
    At the beginning of her studies Luisa wasn't aware that she would become a sales manager: "I actually studied communication and media management and had originally focused on fashion during my studies. But now I've ended up in a typical sales role for software which is a completely different direction." Nevertheless, her studies still help her today: "I am in the constant control process of communication between customers and developers, the knowledge and skills from my studies flow continuously into the consulting process".

    Making contacts at an early stage
    Luisa says about her time as a student: "Of course, a good education was important, but I was also able to make a lot of relevant contacts - people at the university help each other out. There were also good role models. At the university in Iserlohn I had a lecturer who really impressed me. Especially when the road became a bit rocky in my later professional life, you can say to yourself: "Look, she did it. When you work as a woman in a male domain, it's important to have such role models."

    Occupational activity during your studies
    Thanks to flexible course choices and sufficient free time in the timetables, it is no problem to work while studying. Luisa also financed her private studies by working for a fashion department store: "This enabled me to finance a good part of the study costs."

    Studying Communication and Media Management
    Media managers moderate the often very different requirements of editorial departments or creative departments on the one hand, and corporate management or financial planning on the other. They usually work in decisive positions in publishing houses, film productions or management consulting. Communication managers, on the other hand, primarily control communication - not only in the sense of marketing, but also in the sense of internal communication or corporate communication. They are in demand as experts for all media channels - offline and digital. They are involved in the planning, control, production and implementation as well as the evaluation of projects.

    In addition to the core disciplines of internal and external communication and marketing, the bachelor's programme therefore teaches a broad spectrum of economic knowledge from the fields of business administration and economics, media, micro and macroeconomics, accounting, the basics of statistics and business law. Students also learn methods of market research, the writing of press releases and the creation of media content - from video and photos to text and audio - as well as the associated handling of content management systems. In addition, the Bachelor of Communication and Media Management prepares students for a leading position through, for example, lectures in the areas of corporate management, strategic planning, project management and crisis communication, but also mediation techniques.

    In addition, there is the opportunity to work at our in-house campus radio station as well as on several editorial projects and digital media in the university, such as the teaching editorial department Terminal-Y in Berlin, Grossstadtpapier in Hamburg or the Maerkzettel in Iserlohn, in order to gain initial practical experience.

    Luisa's story began with her studies at UE - you can find out how her story continued and how UE supported her on her way at: www.ue-stories.com

  • Professorship ceremony at Campus Hamburg

    Professorship ceremony at Campus Hamburg

    In a small, festive ceremony, Vice Dean Prof. Dr. Wolfgang Merkle presented the official certificate of appointment to Prof. Dr. Svenja Pitz (Business Law) in the foyer of the campus in Hamburg.

    The entire team of the university congratulates the programme director cordially on her academic title.

  • UE Stories: Sascha

    UE Stories: Sascha

    Digital Transformation Booster

    Sascha started his career immediately after completing his bachelor's degree in Communication and Media Management at University of Applied Sciences Europe (UE). Today he works for one of the largest software companies in the world and, as Head of New Business Development, is responsible for opening up new business areas. He guides companies from more than 15 industries into digitization. He says he owes his current career to his studies at UE. 

    "The career opportunities for UE graduates are very good. Since the professors give really practical impressions one-to-one, graduates leave the university with knowledge that can be applied practically immediately.”

    The right conditions for successful studies
    "What is really special about UE is the combination of small learning groups, the enormous knowledge of the professors and many practical projects. Those who have a healthy interest in digitization and, above all, a passion for it, have the best prospects for the future". In his own words, he describes his studies as follows: "In addition to basic economic knowledge, one learns how the communications and media industry functions and, above all, how one can accompany media and companies through digital change.”

    With the semester abroad the interview in your pocket
    In the fifth semester Sascha spent a semester abroad at a university in South Africa via UE: "Again and again my semester abroad in Africa came up during job interviews. As soon as I began to talk, everyone was completely spellbound and almost only asked questions about my experiences.”

    The digital job market is under challenged
    Sascha says there is a great demand for new talent in this field: "We can always use good people". Unfortunately, many suitable applicants often lack the necessary soft skills and, above all, intercultural sensitivity: "These are also contents that are solidly conveyed at UE , but it's best to bring a strong willingness to communicate with yourself."

    Private studies as an investment in the future
    Sascha's parents still don't understand exactly what he does for living: "In particular, all the abbreviations in my field of work are difficult for her to understand - even though my mother now works in the field of software herself.” Nevertheless, it was always clear to him and his parents: "Private study is an investment in my future. I owe my current career to UE".

    Studying Communication and Media Management
    Media managers moderate the often very different requirements of editorial departments or creative departments on the one hand, and corporate management or financial planning on the other. They usually work in decisive positions in publishing houses, film productions or in management consulting. Communication managers, on the other hand, primarily control communication - not only in the sense of marketing, but also in the sense of internal communication or corporate communications. They are in demand as they are experts for all media channels - offline and digital. They are involved in planning, control, production and implementation as well as in the evaluation of projects.

    In addition to the core disciplines of internal and external communication and marketing, the bachelor's programme teaches a broad spectrum of economic knowledge from the fields of business administration and economics, media, micro and macroeconomics, accounting, the basics of statistics and business law. Students also learn methods of market research, the writing of press releases and the creation of media content - from video and photos to text and audio - as well as the associated handling of content management systems. In addition, the Bachelor of Communication and Media Management prepares students for a leading position. This includes, for example, lectures in the areas of corporate management, strategic planning, project management and crisis communication, but also mediation techniques.

    During the course of his studies, he worked for the editorial departments Terminal-Y on the Berlin campus, Grossstadtpapier in Hamburg and Maerkzettel in Iserlohn.

    You can find out how Sascha's trip went and how UE supported him on his way at: www.ue-stories.com

  • UE Stories: Annamaria

    UE Stories: Annamaria

    Next Level Networker

    Annamaria has always had a preference for mathematics and education. A teacher at school recommended that she bring these interests together and study business psychology. After graduating from high school, she decided to study Business Psychology at the University of Applied Sciences (UE) in Iserlohn.

    Today she works for Deutsche Bahn as Head of Recruiting and is responsible for Human Resources Management. She looks for the best new minds to bring the company forward and, at the same time, develops the potential of the workforce. She says she still benefits from her studies today:

    "Even today, I still draw on my network from back then. And interestingly enough, I always meet people in my profession who also studied at UE. Somehow you're close to each other and it is much more helpful."

    Business psychology as a door opener
    "Especially in the field of human resources, there are many people who have studied business psychology." About her day-to-day work at Deutsche Bahn, she says: "My tasks naturally include finding and selecting suitable personnel, but also developing my employees - in other words, tapping potential. I think this is a great job that gives me a lot of pleasure and positive feedback".

    Good chances on the job market
    She is positive that business psychology has developed into a kind of trend study: "Business psychology is actually a popular subject at the moment. But of course it is the same for all professions: those who are flexible and at the same time good in their subject will also get good offers. Many areas of the company - such as human resources - are changing as a result of digitisation. This means that new job profiles are being created all the time."

    Studying with friends
    Annamaria says: "My studies in Iserlohn were marked for me by the very familiar atmosphere on campus. There you live, there you learn, there you celebrate together. Working in teams - sometimes all night long - is still very much in my memory. You also have more personal contact with the lecturers than at other universities. My master's degree gave me a new insight in this respect".

    Just drop by
    Annamaria had several universities in mind and decided to visit the UE in person: "When I was there to get more information, I liked it so much that I immediately decided in favour of Iserlohn. It was all about the personal support. I was actually greeted by the same contact person who appeared in a photo on the website. And on the first day, the rector welcomed all the students in the atrium. That inspired me very much."

    Studying Business Psychology
    As opposed to clinical psychologists, business psychologists deal with the psyche and thoughts of consumers, market participants and employees. Economic psychology is a field of applied psychology. Thus, the field of activity of business psychologists always revolves around the human being.

    The spectrum in the later professional life reaches from advisory activities up to management positions: graduates of business psychology qualify for professions in the fields of personnel management and consulting, market and opinion research, marketing or business and organisational consulting, as well as mediators. Other terms for business psychologists are industrial psychologists or industrial psychologists. They are often coaches too - for example, they help to train employees to become managers within the company, solve conflicts within the company or develop concepts to improve the compatibility of work and private life, health, but also performance. Another relatively young field is human-machine interaction. With the increasing use of machines apart from traditional manufacturing occupations, future business psychologists are faced with the challenge of providing psychological support for what is perhaps the greatest revolution in the world of work since industrialisation.

    In the Business Psychology bachelor's programme, students at the UE learn various psychological basics from the fields of personnel psychology, industrial psychology, health psychology, organisational psychology, market psychology and advertising psychology on the one hand, and knowledge of methodology, statistics, empirics, theory of science and epistemology, diagnostics, business administration and accounting, taxes and controlling through to mediation and discussion moderation on the other.

    How Annamaria's story began and how University of Applied Sciences Europe supported her on her way to becoming Head of Recruiting Development can be found at: www.ue-stories.com

  • Professor Marco Schwenke from Iserlohn publishes research work at the highest global level

    Professor Marco Schwenke from Iserlohn publishes research work at the highest global level

    The article PRICE NEGOTIATING FOR SERVICES: ELUCIDATING THE AMBIVALENT EFFECTS ON CUSTOMERS' NEGOTIATION ASPIRATIONS will appear in one of the next issues of the Journal of the Academy of Marketing Science (JAMS). It is based on a part of the dissertation of Marco Schwenke, Professor of Marketing and Communication at the University of Applied Sciences Europe in Iserlohn. Together with his co-authors Prof. Dr. Johannes Habel (Warwick Business School, Coventry, England), Prof. Dr. Sascha Alavi and Prof. Dr. Christian Schmitz (both Ruhr-Universität Bochum), Prof. Dr. Marco Schwenke has now successfully gone through the review and editing process and can now (depending on the exact ranking) call himself the author of an article in the top A or A+ category. This is a great award, on which we congratulate him. The article is available now online, before its actual publication in the journal.

    Details of the Journal of the Academy of Marketing Science (JAMS)

    Since its inception in 1973, JAMS has been a central source of scientific publications in the field of marketing that have a significant impact on practice. The following awards prove that JAMS has established itself over the past decades as one of the world's most renowned economic journals:

    On the one hand, JAMS is among the top 50 (31st place) in the current Financial Times ranking, which includes journals from all disciplines. On the other hand, JAMS has the highest possible rating in at least four leading rankings:

    • German Marketing Journal Ranking (A+)
    • Association of Business Schools (4* and 1st place in Marketing)
    • Australian Business Deans' Council (A*)
    • Council for Evaluation of Research in Higher Education (A)

    The h index (148) and the impact factor (9.360) are additional benchmarks for the importance of JAMS in marketing and business.

    Summary of the publication

    Although customers frequently negotiate the prices of both goods and services, academic research has mostly examined negotiations in goods contexts, neglecting the fact that negotiations for services may be different. This study examines the consequences of customers’ price negotiation behavior relating to services as compared to goods. Using five empirical studies with field and experimental data, the authors show that services exert ambivalent effects. First, the heterogeneity intrinsic to services leads customers to aspire to better negotiation outcomes because customers perceive higher risk and regard negotiation as more legitimate, particularly if services are customized. Second, the inseparability of services leads customers to lower their negotiation aspirations because they fear negative consequences, particularly if customers are closely integrated in the service process. Building on these findings, the authors conceptualize and test communication strategies that diminish customers’ negotiation aspirations. Study results provide actionable recommendations for managers and salespeople in service industries.

  • UE Stories: Bengt

    UE Stories: Bengt

    Multi Level Player

    Bengt completed his bachelor's degree in sport and event management at the University of Applied Sciences Europe (UE) in 2017. Today, he works at Lagardère Sports as an Associate Brand Consultant and looks after football clubs and sponsors. He says UE was the starting point for his career:

    "Thanks to a guest lecture given by a Lagardère board member at our university, I immediately got in touch for an internship.”

    Mediator between clubs and sponsors
    After his internship, Bengt stayed with the company and quickly rose to become an Associate Brand Consultant. Bengt says, “My area of responsibility primarily includes contact with sponsors and their activation. I incorporate myself into a company and find points of intersection with various associations with regard to brand awareness and image. This also includes visualization for sponsors. I am a mediator between sponsors and football clubs, so to speak."

    A partial scholarship for Sport & Event Management studies
    In his spare time, Bengt used to play football for TSV Sarau in the district league. The fact that he later became professionally active in this field was a coincidence. "Originally I wanted to study mechanical engineering. But when I unexpectedly received the promise of a partial scholarship for the UE, it quickly became clear to me that sport would be my future”, says Bengt.

    Solid studies as a professional prerequisite
    To this day, Bengt's studies at UE have helped him in his everyday professional life, especially the courses in business administration which he had little knowledge in before. “The specialisation in football has also brought me a lot.” says Bengt, “This ranges from a profound knowledge of marketing to a good eye for trends in sport, which we even had as a subject). This content is now of great benefit to me."

    Lecturers directly from practice
    He further contends, "The lecturers are very good in their field and come directly from their industries. This means you learn what really matters, away from scientific content. In addition, they are very well connected, providing quick contact with relevant people.”

    With private study to the dream job
    At times, Bengt financed his studies with a partial scholarship from the UE. "I am very proud of my path, which I owe only to my private studies." About the university, he says, "I hear again and again in the industry that the UE graduates have a very good reputation. They are very good in their field and, above all, proactive.”

    Studying Sport & Event Management
    “As a sports and event manager, we develop and manage events and major events from a wide variety of fields. This ranges from sports events and music festivals to marketing and corporate events in the business world or trade fairs.” says Bengt, “In addition to the conception and implementation, the job also includes considering profitability, market analysis and the clarification of legally relevant circumstances. Due to the increasing importance of events and the increasing independence of organisers from established media through the Internet, the demand in this area is constantly growing.”

    According to Bengt, “The professional field is extensive and ranges from sports management and sponsor marketing to customer relationship management, event planning and PR. Students at UE learn the basics of sports, event and project management and acquire theoretical knowledge in business administration, controlling, economics, statistics and empirics, taxes, business law and mediation. By the end of the course, they are able to develop, plan and accompany events and major events efficiently and effectively.”

    Thanks to individual specialisations, you can decide during your studies where you want to go.” He says, “In the field of sports, UE offers a targeted specialisation in football management and a dual study programme, Sport & Event Management at ALBA BERLIN COLLEGE, which is a specialisation in basketball. With the help of a large selection of optional modules, students can become professionals in areas such as automotive management, corporate management, digital business or public relations. Beyond that UE offers entrepreneurship as further consolidation option for all, aimed at those who would like to become more independent or, perhaps, already have their own idea for enterprise or a start-up.”

    You can find out how Bengt’s Story began and how UE supported him on his way at www.ue-stories.com