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MSc International Sport & Event Management

Manage international sports organisations and organise global events.

A professor teaching MBA sports at UE

Become an international sports and event manager

The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education. At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master’s programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.

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Key Facts about MSc International Sport & Event Management

Our Locations

Find out everything about our campus in Berlin!

Not on site? We’ve got you. Discover our Berlin campus through our Virtual Campus Tour below. Explore our Dubai campus here.

Virtual Tour

Admission Requirements

Here are some things you will need for your application:
– Completed application form
– Diploma / Bachelor certificate & language certificate
– CV & letter of motivation
– Copy of your passport

Admission Requirements

Fees

  • EU applicant standard: €820 per month
  • Non-EU applicant Standard: €10,938 per year

Check out our fees and financing page for more info.

Fees and Financing

Semesters & Credits

Choose between the Standard Track (120 ECTS) and the Fast Track (60 or 90 ECTS) study options based on your previous education.
Do you have any further questions? You may already find the answer in the most frequently asked questions.

FAQs

Career Perspectives

The master’s degree in International Sport & Event Management, with its international focus, is your gateway to becoming a leader in the global sports and events industry.

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.

Career Centre
Application for Dual study degrees at UE

Spotlight Module: "Project Management & Leadership"

The main skills required for sports, events, and marketing management are the ability to communicate, think in an interdisciplinary way, and lead a team. In addition, International Sport Management is geared toward leadership roles in sports, while International Event Management focuses on planning and organisational roles. International Marketing Management complements these two subject areas. To reinforce the vocational focus, the programme was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting), with the involvement of communication agencies.
B.Sc. Business & Management Studies Programme

What happens after your studies?

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree programme, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organise, and evaluate emotional worlds of experience that excite and touch people – and which are also economic success. With a Master's degree in International Sport & Event Management, you are qualified for many career options.

UE X ALBA Streetball tournament | UE Germany

Studying at UE offers you the opportunity to take part in exclusive sports events with our cooperation partners or even organise them yourself as part of a practical project.

Cooperation Partners

Gain access to internships and real-life business projects with a range of leading companies to boost your career.

  • Rundes gelb schwarzes Logo mit dem Schriftzug Official University Partner
  • Alba Berlin
  • Kreissportbund Märkischer Kreis
  • Fussball logo
  • Roosters Logo
  • Fitness & Co.
  • all inclusive fitness logo
  • Iserlohn Kangaroos logo

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Uwe Freimuth

Prof. Dr. Uwe Freimuth

Dr. Uwe Freimuth is the professor for Sport Management at University of Europe for Applied Sciences. Visit us to know more!
Prof. Dr. Thomas Rieger

Prof. Dr. Thomas Rieger

Dr. Thomas Rieger is the Dean of the Faculty Sports, Media & Event at University of Europe for Applied Sciences, Iserlohn campus. Visit us to know more!

Contact us today