In Germany, football is and will always be a driving force for job creation. In the 2018/19 season, more than 56,000 people were directly employed by or contracted to licensed clubs (source: Bundesliga Report 2020), and the number is growing. A recent study by the management consultancy McKinsey estimated the value of professional football at 7.9 billion euros--roughly the same as the chemical industry.
This has resulted in a need for further professionalisation of the stakeholders and workforce involved. This not only applies to the 1st and 2nd divisions of the Bundesliga, but also to lower leagues, associations, marketing agencies, sponsors, and service providers. The demand for professionals with specialised training for the football industry is increasing.
With its Football Management specialisation (as part of the Sport & Event Management study programme), the University of Europe for Applied Sciences (UE) has created the perfect foundation for preparing students to enter the world of football.
As professors at the University of Europe for Applied Sciences (UE), Stefan Chatrath and Dirk Schröer bring academic and practical expertise to our university, as well as providing access to an exclusive football business network.
Furthermore, partnerships at all three of our campuses enable us to draw on many other lecturers from the world of football.
In recent semesters, we have collaborated with numerous organisations on projects, partnerships, and teaching contributions from practitioners, including Hamburger SV, FC St. Pauli, Hertha BSC Berlin, Union Berlin, Borussia Dortmund, Schalke 04, VfL Bochum 1848, MSV Duisburg, Rot-Weiss Essen, the Berlin Football Association, and the sports rights agencies Sportfive and U! Sports.
The first two semesters focus on Football as Sport and Football as Business. The lectures explore the fundamentals of football management. How, for example, is German professional football organised? What role does FIFA play in world football?
The 3rd semester focus on Football Marketing. How do I manage a brand like Borussia Dortmund? What role do fans and fan culture play? How do I deal with sponsors? Our lecturers from the football industry will provide answers to these and many other questions.
In the 4th semester we focus on current trends in the football business.
In addition to the theoretical foundations provided in the lectures, study trips and case studies form an essential part of this specialisation. Our students should not only learn from the professionals, but also apply their knowledge in practice. The best way to do this is on-site at stadiums, clubs, and agencies.
Thanks to the unique networks of our programme directors and other lecturers, we are able to offer exciting field trips and project work providing our students with the best preparation for careers in the football business. In Hamburg, stadium tours of Hamburger SV and FC St. Pauli were combined with subsequent project presentations to managers; our football students then received feedback directly from the club managers.
In Iserlohn, our students were able to learn directly from the professionals at FC Schalke 04 or Rot-Weiss Essen enabling them to establish contacts in the industry quickly and easily.
In Berlin, some of our students were involved in organising the Champions League Final at the Olympic Stadium allowing them to play a part in coordinating one of the world's largest single sports events.
For further information, please feel free to contact the Student Guidance team or the programme director:
Prof. Dirk Schröer
(Programme Director Hamburg)